Using Social Media for Franchise Lead Generation

Scott Thompson – Vice President, Franchise Development, Premium Franchising Brands joined Social Geek Radio hosts Deb Evans and Jack Monson sharing great tips on using social media for franchise lead generation.

With over 14 years of experience in franchise development and executive management, Scott is responsible for all domestic and international franchise development for Jan-Pro International and Maid Right Franchising. Previously Scott served as EVP of Desjoyaux Pools, the world’s largest pool manufacturer. He has also been a master franchisor for Fitness Together Franchise Corp, New York. Scott’s background also includes serving as V.P with FranConnect, and currently serves on the marketing committee of the Southeast Franchise Forum. He is an IFA Certified Franchise Executive.

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SGR snapchat avatar

Deb shared how Snapchat codes (actually a QR code) is used by scanning Snapchat profile (yellow square with a ghost-shaped photo inside) to follow Snapchat users. Note: Deb and Jack will dig a little deeper in the use of Snapchat for business with upcoming guest Sarah Shah.

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