Robert Cresanti serves as the President & CEO of the International Franchise Association, the world’s oldest and largest organization representing the franchising industry.
Cresanti joined the IFA in April of 2014 from SAP America, Inc., where he served as vice president of Corporate Affairs & Government Relations since 2009. In his public service, he was confirmed by the U.S. Senate in 2006 as Under Secretary for Technology for the Department of Commerce, the highest ranking U.S. official charged specifically with representing and advocating for the United States high tech industry globally. He chaired multiple bilateral technology trade missions for the U.S. government in the European Union, Asia and Russia and served as co-chair for the White House PCAST, the President’s Council of Advisors on Science and Technology. In his nearly decade-long service on Capitol Hill, ranging from Committee Chief of Staff in the Senate, to Legislative Counsel in the House, he handled legislation before the Banking, Judiciary, Commerce, Government Affairs and Finance Committees.
Robert joins Social Geek Radio hosts Deb Evans, President Deb Evans Consulting, LLC and Jack Monson, Director Digital Strategies at Qiigo to discuss the upcoming annual #IFA2017 convention and franchising.
Deb opened Social Geek Radio with her #GeekItOut tip of the night. Instead of upgrading her iPhone 6 which was not keeping a charge, she purchased a new battery and a kit to replace the current battery. To date, the phone is keeping a full charge most of the day. Deb is a heavy iPhone digital platform user (Facebook, Twitter, Snapchat, Instagram, etc) and is stunned what a difference a new battery made!