Marketing with the International Franchise Association

There is a new kid on the block at the International Franchise Association (IFA), Beth Dailey Vice President of Marketing. Beth joins Social Geek Radio hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Qiigo to share her marketing strategies for the franchise organization.

Beth experience is in marketing, branding and is a digital leader with a record of success positioning organizations for revenue growth and innovative product launches. She is an expert at interpreting and implementing marketing intelligence to define and drive consistent marketing strategies and partnerships across multiple channels—digital, social, print, broadcast, direct mail, and email.

 

GeekItOut

Facebook is rolling out video for business cover pages. If you don’t have the feature yet, now is the time to prepare! Videos can be 90 seconds or less and dimensions of 820 x 312 pixels. Videos will automatically play when someone visits your page and there will be a mute/unmute button at the bottom of the cover. This is a great marketing tool that should not be missed!

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Tweet with us! @DebCE, @JackMonson and @Franchising411

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