Brand Strategy with Laura Ries

Laura Ries is a leading marketing strategist, bestselling author, and television personality.

In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book was Visual Hammer. Her latest book Battlecry was published in September 2015.

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Grass Roots Digital Marketing Strategies

Jennifer Beall Saxton is the Founder & CEO of Tot Squad, a baby gear service company whose vision is to become the “Geek Squad” of the baby world. Tot Squad provides car seat installations, baby gear cleaning, and stroller repairs in partnership with retailers. Credited by The New York Times as having created a new industry, Tot Squad has raised close to $2MM with its “juggernaut aspirations” to transform the baby world. Based in LA and with operations in San Diego, New York City and Washington DC, Tot Squad also has a national network of car seat technicians to service growing B2B partnerships and is scaling via franchising.

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Digital Trends

Social Geek Radio hosts Deb Evans, President Deb Evans Consulting, LLC and Jack Monson, Digital Director, Qiigo invited Jim Buckley, Director, Digital Product Strategy at Valpak Holdings to be a guest on Social Geek Radio to discuss digital trends.

Jim Buckley is the Director Digital Product Strategy for Valpak Holdings where he is responsible for assisting with the support of the sales of Valpak digital products through their franchise operations as well as the internal Digital Agency Team. Buckley also assists with the identification and evaluation of technologies for incorporation into the company’s product offering and their presentation to the Senior Team.

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Facebook Jobs and other New Features

Do you have the new Jobs feature on Facebook? Are you familiar with Facebook Live Contributor?

Jack Monson, Director Digital Strategy with Qiigo and Deb Evans, President Deb Evans Consulting, LLC will walk you through the new Facebook Jobs feature. They will also explain Facebook Live Contributor and how these features can be used for business today.

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What’s Planned for FranTech 2017

FranTech: Franchise Innovation Conference is for more than just marketing and technology professionals – it is for anyone looking to learn about new and innovative ways to streamline their business and grow their sales and customer base.

Stephen Dixon, IFA FranTech Task Force Chair, and Chief Development Officer Children’s Lighthouse Franchise joins Social Geek Radio hosts Deb Evans and Jack Monson to share what is new this year at the annual franchising FranTech conference.

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