Social Geek Radio was joined by Franchise Strategist, Gary Occhiogrosso. Gary is a market-driven franchise sales executive successful in building and leading both franchisors and franchisees through dynamic start-up, diversification, and growth on a national basis. He is an expert in identifying and capitalizing upon emerging market opportunities and uses creative and bold marketing approach to support business units and brands.
Katie Johnson, Business Development Manager with Voice Solutions joined Social Geek Radio host Deb Evans to discuss sensory marketing. Did you know that sensory marketing can help with retention and customer acquisition?
Thomas Scott, CEO Brand Journalist will be a panel member at #IFA2017 Franchise Development Sales Summit.
“Not Your Grandma’s Development Strategy Anymore! The Next Generation of Development Strategies Revealed” will have two sessions moderated by Lori-Kiser Block, Managing Partner, The Decide Group.
Thomas joined Social Geek Radio hosts Deb Evans and Jack Monson sharing a few topics that will be covered by the panel in Las Vegas. How to break down the barriers, telling your story, and positioning your website to meet the needs of today’s franchise buyers.
Ali Rauch, Director of Marketing with Chicken Salad Chick joins Social Geek Radio hosts Deb Evans and Jack Monson to share their franchise story.
Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept was founded in 2008 in Auburn, Alabama by Stacy and Kevin Brown. What started as a small takeout restaurant has quickly grown through the Southeast. Stacy and Kevin instilled a strong culture of hospitality where the take pride on delivering Southern Style Chicken Salad served from the Heart.
Robert Cresanti serves as the President & CEO of the International Franchise Association, the world’s oldest and largest organization representing the franchising industry.
Cresanti joined the IFA in April of 2014 from SAP America, Inc., where he served as vice president of Corporate Affairs & Government Relations since 2009. In his public service, he was confirmed by the U.S. Senate in 2006 as Under Secretary for Technology for the Department of Commerce, the highest ranking U.S. official charged specifically with representing and advocating for the United States high tech industry globally. He chaired multiple bilateral technology trade missions for the U.S. government in the European Union, Asia and Russia and served as co-chair for the White House PCAST, the President’s Council of Advisors on Science and Technology. In his nearly decade-long service on Capitol Hill, ranging from Committee Chief of Staff in the Senate, to Legislative Counsel in the House, he handled legislation before the Banking, Judiciary, Commerce, Government Affairs and Finance Committees.