Grass Roots Digital Marketing Strategies

Jennifer Beall Saxton is the Founder & CEO of Tot Squad, a baby gear service company whose vision is to become the “Geek Squad” of the baby world. Tot Squad provides car seat installations, baby gear cleaning, and stroller repairs in partnership with retailers. Credited by The New York Times as having created a new industry, Tot Squad has raised close to $2MM with its “juggernaut aspirations” to transform the baby world. Based in LA and with operations in San Diego, New York City and Washington DC, Tot Squad also has a national network of car seat technicians to service growing B2B partnerships and is scaling via franchising.

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Digital Trends

Social Geek Radio hosts Deb Evans, President Deb Evans Consulting, LLC and Jack Monson, Digital Director, Qiigo invited Jim Buckley, Director, Digital Product Strategy at Valpak Holdings to be a guest on Social Geek Radio to discuss digital trends.

Jim Buckley is the Director Digital Product Strategy for Valpak Holdings where he is responsible for assisting with the support of the sales of Valpak digital products through their franchise operations as well as the internal Digital Agency Team. Buckley also assists with the identification and evaluation of technologies for incorporation into the company’s product offering and their presentation to the Senior Team.

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What’s Planned for FranTech 2017

FranTech: Franchise Innovation Conference is for more than just marketing and technology professionals – it is for anyone looking to learn about new and innovative ways to streamline their business and grow their sales and customer base.

Stephen Dixon, IFA FranTech Task Force Chair, and Chief Development Officer Children’s Lighthouse Franchise joins Social Geek Radio hosts Deb Evans and Jack Monson to share what is new this year at the annual franchising FranTech conference.

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Engineering is Not Just for Adults

Social Geek Radio hosts Deb Evans, Founder Deb Evans Consulting, LLC and Jack Monson, Director Digital Strategy at Qiigo is joined by Dori Roberts, Founder of Engineering for Kids franchise system.

Dori Roberts began her career as a high school Engineering and Technology teacher and in 2009 she created Engineering For Kids after seeing an absence of engineering education opportunities for her two young children. Since 2009 Dori has grown Engineering For Kids into a multi-national franchise consisting of over 150 locations worldwide. With her goal of “for every child, engineering education.” She created the Engineering For Kids Foundation in 2014 to allow students of all economic and social upbringing to experience engineering education first hand.

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Changes In Franchise Lead Generation

Social Geek Radio hosts welcome Natalie Barnes, President, Business Alliance Inc., to discuss the various changes and trends of franchise lead generation.

Business Alliance Inc., is one of the largest, best-trained franchise consulting groups in the world. They work with hundreds of potential franchisees every month. They also work with hundreds of franchisors – in every category of business.

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