There is a new kid on the block at the International Franchise Association (IFA), Beth Dailey Vice President of Marketing. Beth joins Social Geek Radio hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Qiigo to share her marketing strategies for the franchise organization.
Beth experience is in marketing, branding and is a digital leader with a record of success positioning organizations for revenue growth and innovative product launches. She is an expert at interpreting and implementing marketing intelligence to define and drive consistent marketing strategies and partnerships across multiple channels—digital, social, print, broadcast, direct mail, and email.
Facebook is rolling out video for business cover pages. If you don’t have the feature yet, now is the time to prepare! Videos can be 90 seconds or less and dimensions of 820 x 312 pixels. Videos will automatically play when someone visits your page and there will be a mute/unmute button at the bottom of the cover. This is a great marketing tool that should not be missed!
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LinkedIn is often the forgotten social platform for business and it shouldn’t be! Social Geek Radio guest, Brandon Clifford, Global Franchise Solutions, joins hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Director Digital Strategy, Qiigo discusses how he uses LinkedIn for franchise lead generation.
Continue reading “LinkedIn for Business Development”
Growing your digital marketing campaign is much like growing a garden. Social Geek Radio Jeff Hensiek, Director Digital Marketing at Office Evolution shares his franchisee training strategy on “Growing Your Digital Garden”. Office Evolution was recently ranked #4 on the Entrepreneur Top New Franchises list for 2017.
Continue reading “Growing Your Digital Garden”
Mark Montini of Naranga, a leading provider of franchise sales & marketing solutions, including operation management software for Franchise, Retail, and Hospitality joins Social Geek Radio hosts Deb Evans and Jack Monson.
Mark is a franchise and small business marketing thought leader, keynote speaker, entrepreneur and startup CEO.
Continue reading “Marketing, Technology, Franchising”
John W. Francis, aka “Johnny Franchise” joins Social Geek Radio hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Digital Director, Qiigo.
John’s career in franchising began in the mid-1980’s when he became involved with his family’s franchise system, The Barbers, which was the franchisor for Cost Cutters, City Looks, and We Care Hair. There, he played a large role in the $59 million acquisition and integration of our 1,000+ salon franchise organization before moving on to roles as a Franchisee, Multi-Unit Owner, Area Developer, Franchisor, and Board Member for organizations such as The International Franchise Association, PostNet, Sport Clips, Big Frog, Office Pride, and Seva Beauty.
Continue reading “John W Francis Shares How Father’s Eve Started”