Laura Ries is a leading marketing strategist, bestselling author, and television personality.
In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book was Visual Hammer. Her latest book Battlecry was published in September 2015.
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Jennifer Beall Saxton is the Founder & CEO of Tot Squad, a baby gear service company whose vision is to become the “Geek Squad” of the baby world. Tot Squad provides car seat installations, baby gear cleaning, and stroller repairs in partnership with retailers. Credited by The New York Times as having created a new industry, Tot Squad has raised close to $2MM with its “juggernaut aspirations” to transform the baby world. Based in LA and with operations in San Diego, New York City and Washington DC, Tot Squad also has a national network of car seat technicians to service growing B2B partnerships and is scaling via franchising.
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Katie Johnson, Business Development Manager with Voice Solutions joined Social Geek Radio host Deb Evans to discuss sensory marketing. Did you know that sensory marketing can help with retention and customer acquisition?
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Liane Caruso, Marketing Communications Specialist joined Deb Evans and Jack Monson as the first Social Geek Radio guest in 2017.
Liane works with franchise brands with an emphasis on social media marketing and management, workshops and presentations, training and consulting. She is passionate about creating brand identities, developing content for all marketing initiatives, and internet marketing through a collaborative effort.
Liane, Deb and Jack share their 2017 predictions for 2017.
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We had another great year and look forward to 2017!
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