Marketing with the International Franchise Association

There is a new kid on the block at the International Franchise Association (IFA), Beth Dailey Vice President of Marketing. Beth joins Social Geek Radio hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Qiigo to share her marketing strategies for the franchise organization.

Beth experience is in marketing, branding and is a digital leader with a record of success positioning organizations for revenue growth and innovative product launches. She is an expert at interpreting and implementing marketing intelligence to define and drive consistent marketing strategies and partnerships across multiple channels—digital, social, print, broadcast, direct mail, and email.

 

GeekItOut

Facebook is rolling out video for business cover pages. If you don’t have the feature yet, now is the time to prepare! Videos can be 90 seconds or less and dimensions of 820 x 312 pixels. Videos will automatically play when someone visits your page and there will be a mute/unmute button at the bottom of the cover. This is a great marketing tool that should not be missed!

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Tweet with us! @DebCE, @JackMonson and @Franchising411

Growing Your Digital Garden

Growing your digital marketing campaign is much like growing a garden. Social Geek Radio  Jeff Hensiek, Director Digital Marketing at Office Evolution shares his franchisee training strategy on “Growing Your Digital Garden”.  Office Evolution was recently ranked #4 on the Entrepreneur Top New Franchises list for 2017.

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Marketing, Technology, Franchising

Mark Montini of Naranga,  a leading provider of franchise sales & marketing solutions, including operation management software for Franchise, Retail, and Hospitality joins Social Geek Radio hosts Deb Evans and Jack Monson.

Mark is a franchise and small business marketing thought leader, keynote speaker, entrepreneur and startup CEO.

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Tech Trends with Mitch Joel

Social Geek Radio welcomes guest Mitch Joel, President of Mirum. Joel is a marketer, speaker, author, and media hacker.  His books: Six Pixels of Separation & CTRL ALT Delete are best sellers.

Mirum is a global digital agency that creates experiences that people want and businesses need. Named a Visionary in the 2016 Gartner Magic Quadrant, Mirum helps guide brands in business transformation, experience development, and commerce and activation. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is part of the J. Walter Thompson Company and WPP Network. For more information, visit mirumagency.com

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Brand Strategy with Laura Ries

Laura Ries is a leading marketing strategist, bestselling author, and television personality.

In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book was Visual Hammer. Her latest book Battlecry was published in September 2015.

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