Robert Cresanti serves as the President & CEO of the International Franchise Association, the world’s oldest and largest organization representing the franchising industry.
Cresanti joined the IFA in April of 2014 from SAP America, Inc., where he served as vice president of Corporate Affairs & Government Relations since 2009. In his public service, he was confirmed by the U.S. Senate in 2006 as Under Secretary for Technology for the Department of Commerce, the highest ranking U.S. official charged specifically with representing and advocating for the United States high tech industry globally. He chaired multiple bilateral technology trade missions for the U.S. government in the European Union, Asia and Russia and served as co-chair for the White House PCAST, the President’s Council of Advisors on Science and Technology. In his nearly decade-long service on Capitol Hill, ranging from Committee Chief of Staff in the Senate, to Legislative Counsel in the House, he handled legislation before the Banking, Judiciary, Commerce, Government Affairs and Finance Committees.
Continue reading “Interview with Robert Cresanti, IFA”
Liane Caruso, Marketing Communications Specialist joined Deb Evans and Jack Monson as the first Social Geek Radio guest in 2017.
Liane works with franchise brands with an emphasis on social media marketing and management, workshops and presentations, training and consulting. She is passionate about creating brand identities, developing content for all marketing initiatives, and internet marketing through a collaborative effort.
Liane, Deb and Jack share their 2017 predictions for 2017.
Continue reading “2017 Social Media Outlook & Predictions”
We had another great year and look forward to 2017!
We have over 290 podcasts and all are archived on iTunes. Tune in via the link below and catch up what you may have missed.
MODE® was founded in 2007 by Ciara Stockeland and her husband Jim Stockeland. Through an opportunity to liquidate a truckload of designer overstock, Ciara and Jim created the MODE brand. Always intending to build a brand, they found the franchising was the best way to grow the MODE brand and bring it into communities throughout the Midwest. The first MODE franchise was located in Bismarck, ND.
Continue reading “Small Business and Entreprenuership”
Social Geek Radio hosts Deb Evans and Jack Monson are joined by one of franchising’s leading executives, Brian Spindel.
Brian Spindel co-founded PostNet International Franchise Corporation in 1992. As President and Chief Operating Officer of PostNet, Brian is currently responsible for overseeing the development and operation of domestic PostNet franchised locations including franchise support, communications programs and technology initiatives. Brian holds the designation of Certified Franchise Executive (CFE); he is a frequently is a panelist at International Franchise Association conferences and conventions. Brian has served as the Chair of the IFA’s Technology Committee, and is currently a member of the Research Committee and serves on the IFA Educational Foundation’s Board of Trustees.
Continue reading “Google, More Than A Search Engine”