Driving Better Franchise Results

Social Geek Radio hosts, Deb Evans (Deb Evans Consulting, LLC) and Jack Monson (Qiigo, Inc) are joined by Franchise Business Review founder and CEO, Eric Stites.

Franchise Business Review is the leading market research firm in the franchise sector, helping to identify today’s top franchise opportunities, based exclusively on franchisee satisfaction and performance. Their independent ratings and reviews of franchises are based exclusively on the feedback of current franchise owners – the real franchise experts.

Franchise Business Review (FBR) has worked with over 1,000 franchise brands. FBR works with franchise companies, franchisee associations, and investment groups to better understand operational challenges and identify key opportunities for performance improvements and franchise system growth.

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Franchise Storytelling

Thomas Scott, founder, and CEO of Brand Journalist joins Social Geek Radio hosts Deb Evans, founder Deb Evans Consulting, LLC and Jack Monson, Director of Digital Strategy of Qiigo. Brand Journalists is a professional blogging, PR, social media, and content creation firm based in Nashville TN.

He joins Social Geek Radio hosts, Deb Evans and Jack Monson to share franchise lead generation and best practices for franchise brand storytelling.
Thomas is an experienced franchisee, franchisor and franchise supplier. He is a  skilled franchise lead generation specialist, expert at SEO, website design, content marketing, PPC, social media and PR campaigns designed to generate real franchise buyers. Thomas is also an accomplished photojournalist published in most US dailies and many magazines. Twice nominated for the Pulitzer Prize, published in USA Today, New York Times, Wall Street Journal, Elle Magazine.

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Beer, Franchising and Marketing

Mike Hanbery, Executive VP Marketing of Growler USA joined Social Geek Radio host Jack Monson. (Deb Evans was out on assignment aka vacation!)

Craft beer leads America’s rocketing interest in handmade beverages. Growler USA is a fun, low cost of entry, easy-to-operate business opportunity for prospective franchise owners. As leader of all marketing programs for the franchise, Mike takes an active role in the success of Growler USA franchisees. Mike was promoted from VP to Executive VP in March 2016.

“Growler USA partners with local and regional microbrews and employs expert beertenders and our True to the Brew™ system to bring you the freshest beer possible.”

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Newest Trends in Franchise Marketing

Technology is an ever-changing world, and it can be difficult to be on top of the new trends that can make or break your business. Social Geek Radio guest Alisa Harrison, Senior Vice President of Communications and Marketing at International Franchise Association (IFA) shares what to expect from  IFA’s FranTech Marketing and Technology Conference.

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Who Are Buyers and Where are They Shopping

July 30, 2015

Deb Evans , President of Franchise Foundry and Jack Monson, Global Director of Manalto  were joined by Nick Strong, Managing Director of Franchise Intelligence located in the United Kingdom. Nick has over fifteen years of experience in UK and international franchise development.

Nick works with franchisors to help them grow franchisee networks and management service fees by effectively harnessing the power of the internet. Nick says brands should stop thinking they should control the message but how to share the message. Know where your shoppers are and how to sell to them via digital marketing.

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