Marketing with the International Franchise Association

There is a new kid on the block at the International Franchise Association (IFA), Beth Dailey Vice President of Marketing. Beth joins Social Geek Radio hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Qiigo to share her marketing strategies for the franchise organization.

Beth experience is in marketing, branding and is a digital leader with a record of success positioning organizations for revenue growth and innovative product launches. She is an expert at interpreting and implementing marketing intelligence to define and drive consistent marketing strategies and partnerships across multiple channels—digital, social, print, broadcast, direct mail, and email.

 

GeekItOut

Facebook is rolling out video for business cover pages. If you don’t have the feature yet, now is the time to prepare! Videos can be 90 seconds or less and dimensions of 820 x 312 pixels. Videos will automatically play when someone visits your page and there will be a mute/unmute button at the bottom of the cover. This is a great marketing tool that should not be missed!

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Join Social Geek Radio and International Franchise Association on Facebook.

Tweet with us! @DebCE, @JackMonson and @Franchising411

What’s Planned for FranTech 2017

FranTech: Franchise Innovation Conference is for more than just marketing and technology professionals – it is for anyone looking to learn about new and innovative ways to streamline their business and grow their sales and customer base.

Stephen Dixon, IFA FranTech Task Force Chair, and Chief Development Officer Children’s Lighthouse Franchise joins Social Geek Radio hosts Deb Evans and Jack Monson to share what is new this year at the annual franchising FranTech conference.

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Driving Better Franchise Results

Social Geek Radio hosts, Deb Evans (Deb Evans Consulting, LLC) and Jack Monson (Qiigo, Inc) are joined by Franchise Business Review founder and CEO, Eric Stites.

Franchise Business Review is the leading market research firm in the franchise sector, helping to identify today’s top franchise opportunities, based exclusively on franchisee satisfaction and performance. Their independent ratings and reviews of franchises are based exclusively on the feedback of current franchise owners – the real franchise experts.

Franchise Business Review (FBR) has worked with over 1,000 franchise brands. FBR works with franchise companies, franchisee associations, and investment groups to better understand operational challenges and identify key opportunities for performance improvements and franchise system growth.

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Franchise Storytelling

Thomas Scott, founder, and CEO of Brand Journalist joins Social Geek Radio hosts Deb Evans, founder Deb Evans Consulting, LLC and Jack Monson, Director of Digital Strategy of Qiigo. Brand Journalists is a professional blogging, PR, social media, and content creation firm based in Nashville TN.

He joins Social Geek Radio hosts, Deb Evans and Jack Monson to share franchise lead generation and best practices for franchise brand storytelling.
Thomas is an experienced franchisee, franchisor and franchise supplier. He is a  skilled franchise lead generation specialist, expert at SEO, website design, content marketing, PPC, social media and PR campaigns designed to generate real franchise buyers. Thomas is also an accomplished photojournalist published in most US dailies and many magazines. Twice nominated for the Pulitzer Prize, published in USA Today, New York Times, Wall Street Journal, Elle Magazine.

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Beer, Franchising and Marketing

Mike Hanbery, Executive VP Marketing of Growler USA joined Social Geek Radio host Jack Monson. (Deb Evans was out on assignment aka vacation!)

Craft beer leads America’s rocketing interest in handmade beverages. Growler USA is a fun, low cost of entry, easy-to-operate business opportunity for prospective franchise owners. As leader of all marketing programs for the franchise, Mike takes an active role in the success of Growler USA franchisees. Mike was promoted from VP to Executive VP in March 2016.

“Growler USA partners with local and regional microbrews and employs expert beertenders and our True to the Brew™ system to bring you the freshest beer possible.”

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