The Franchise Fix

Social Geek Radio was joined by Aicha Bascaro, author The Franchise Fix. Aicha is a 25+ year veteran in the food industry who started as a delivery driver and, through the years, was promoted to Area Supervisor, Franchise Consultant, Director, and Brand Vice President. She ran an organization for a franchisee and even built her own prototype brand. She was worked in domestic and international operations.

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