Marketing with the International Franchise Association

There is a new kid on the block at the International Franchise Association (IFA), Beth Dailey Vice President of Marketing. Beth joins Social Geek Radio hosts Deb Evans, Deb Evans Consulting, LLC and Jack Monson, Qiigo to share her marketing strategies for the franchise organization.

Beth experience is in marketing, branding and is a digital leader with a record of success positioning organizations for revenue growth and innovative product launches. She is an expert at interpreting and implementing marketing intelligence to define and drive consistent marketing strategies and partnerships across multiple channels—digital, social, print, broadcast, direct mail, and email.

 

GeekItOut

Facebook is rolling out video for business cover pages. If you don’t have the feature yet, now is the time to prepare! Videos can be 90 seconds or less and dimensions of 820 x 312 pixels. Videos will automatically play when someone visits your page and there will be a mute/unmute button at the bottom of the cover. This is a great marketing tool that should not be missed!

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What’s Planned for FranTech 2017

FranTech: Franchise Innovation Conference is for more than just marketing and technology professionals – it is for anyone looking to learn about new and innovative ways to streamline their business and grow their sales and customer base.

Stephen Dixon, IFA FranTech Task Force Chair, and Chief Development Officer Children’s Lighthouse Franchise joins Social Geek Radio hosts Deb Evans and Jack Monson to share what is new this year at the annual franchising FranTech conference.

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Lessons Learned at FranTech

Social Geek Radio hosts Deb Evans (Deb Evans Consulting, LLC) and Jack Monson (Qiigo, Inc) are joined by FranTech attendees to share key takeaways.

FranTech attendees Anthony Antonicello, Business Development Manager at Delivra and Jillian Koeneman, Vice President of Marketing at Ben’s Soft Pretzels share several of their key lessons learned during their attendance.

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FranTech 2016 Returns to Texas

FranTech 2016 is returning to Texas in 2016 and will be held at AT&T Executive Education and Conference Center. The stand only conference for franchise marketing and technology professionals is the only one of its kind.

Alisa Harrison,  Senior Vice President of Communications and Marketing at International Franchise Association (IFA) joined Social Geek Radio hosts in early July to share what to expect from  IFA’s FranTech Marketing and Technology Conference and we are excited to replay the broadcast.

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Newest Trends in Franchise Marketing

Technology is an ever-changing world, and it can be difficult to be on top of the new trends that can make or break your business. Social Geek Radio guest Alisa Harrison, Senior Vice President of Communications and Marketing at International Franchise Association (IFA) shares what to expect from  IFA’s FranTech Marketing and Technology Conference.

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