Interview with Robert Cresanti, IFA

Robert Cresanti serves as the President & CEO of the International Franchise Association, the world’s oldest and largest organization representing the franchising industry.

Cresanti joined the IFA in April of 2014 from SAP America, Inc., where he served as vice president of Corporate Affairs & Government Relations since 2009. In his public service, he was confirmed by the U.S. Senate in 2006 as Under Secretary for Technology for the Department of Commerce, the highest ranking U.S. official charged specifically with representing and advocating for the United States high tech industry globally. He chaired multiple bilateral technology trade missions for the U.S. government in the European Union, Asia and Russia and served as co-chair for the White House PCAST, the President’s Council of Advisors on Science and Technology. In his nearly decade-long service on Capitol Hill, ranging from Committee Chief of Staff in the Senate, to Legislative Counsel in the House, he handled legislation before the Banking, Judiciary, Commerce, Government Affairs and Finance Committees.

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How Radio Broadcasting Changed Due to Social Media

Matt Spence, Operations Director for WCEI Radio joins Deb Evans and Jack Monson to discuss how radio has changed due to social media.

For more than three decades, WCEI has been the leading provider of contemporary music, local news, weather, and traffic information to residents of the Mid-Shore and surrounding area. The station was founded in the 1970’s.

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Driving Brand Consistency Across Social Media from Infancy to Scale

Guests

Ron Feldman is a Principal and Chief Brand Strategist of the Siegel Financial Group (SFG), along with its affiliate, Franchise America Finance (FAF) which he co-founded at the height of the Great Recession. SFG and FAF are leading resources connecting and supplying debt financing to franchise based businesses. Ron also serves as the Chief Development Officer of FRANdata, the leading research and information source for the franchise industry.

Anthony Owen is the founder of Manalto with 20 years experience in digital and social media. His experience includes media agency environments, direct-to-market and senior sales management and strategic commercial partnerships roles. His track record in establishing and building successful sales management capability across many organizations including OzEmail, BMC Media, Softbank, Sensis, and Groupon.

Ron and Anthony are panel members for #IFA2016 presentation Driving Brand Consistency Across Social Media from Infancy to Scale. They share a little insight to the panel presentation for the annual franchise convention scheduled for February 20-23, 2016 in San Antonio Texas.

 

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All Things Trending in Social Media

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto discussed what is trending this month in social media.

Social Geek Radio live broadcast was on October 21st, 2015 –  “Back to the Future Day”

The date October 21, 2015 is when Doc, Marty McFly and Jennifer traveled to in the second movie Back to the Future. 

How Tech Companies Are Celebrating Back To The Future Day

Also trending is Star Wars and everything Pumpkin Spice.  See Jack’s thoughts here: http://jackmonson.com/.

Deb and Jack  shared highlights of upcoming FranTech: Digital Marketing and Technology Conference that will be held on October 26-28 in Dallas Texas. This conference is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today.

FranTech will bring together leading experts in cloud computing, security, mobile marketing, lead generation and much more.

Special thanks to our guest announcer, Stan Friedman, FRM Solutions.

Tune into the full podcast below!

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