Driving Brand Consistency Across Social Media from Infancy to Scale

Guests

Ron Feldman is a Principal and Chief Brand Strategist of the Siegel Financial Group (SFG), along with its affiliate, Franchise America Finance (FAF) which he co-founded at the height of the Great Recession. SFG and FAF are leading resources connecting and supplying debt financing to franchise based businesses. Ron also serves as the Chief Development Officer of FRANdata, the leading research and information source for the franchise industry.

Anthony Owen is the founder of Manalto with 20 years experience in digital and social media. His experience includes media agency environments, direct-to-market and senior sales management and strategic commercial partnerships roles. His track record in establishing and building successful sales management capability across many organizations including OzEmail, BMC Media, Softbank, Sensis, and Groupon.

Ron and Anthony are panel members for #IFA2016 presentation Driving Brand Consistency Across Social Media from Infancy to Scale. They share a little insight to the panel presentation for the annual franchise convention scheduled for February 20-23, 2016 in San Antonio Texas.

 

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All Things Trending in Social Media

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto discussed what is trending this month in social media.

Social Geek Radio live broadcast was on October 21st, 2015 –  “Back to the Future Day”

The date October 21, 2015 is when Doc, Marty McFly and Jennifer traveled to in the second movie Back to the Future. 

How Tech Companies Are Celebrating Back To The Future Day

Also trending is Star Wars and everything Pumpkin Spice.  See Jack’s thoughts here: http://jackmonson.com/.

Deb and Jack  shared highlights of upcoming FranTech: Digital Marketing and Technology Conference that will be held on October 26-28 in Dallas Texas. This conference is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today.

FranTech will bring together leading experts in cloud computing, security, mobile marketing, lead generation and much more.

Special thanks to our guest announcer, Stan Friedman, FRM Solutions.

Tune into the full podcast below!

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Live Streaming: Meerkat or Periscope

 

Live streaming is not new but the two hottest platforms Meerkat and Periscope have brought a new energy to the market.

Like many social platforms, there are similarities and differences and most times it boils down to personal preference of the user.

The Social Geeks, Deb Evans and Jack Monson will continue to explore both streaming platforms. They encourage franchisors, franchisees, and all small to large business owners to seriously consider adding one of the platforms to their social media toolkit!

Click To Enlarge

Meerkat & Periscope: Colonizing the Live Streaming Market

Via Salesforce

Social Media in the Automotive Industry

September 10, 2015

Deb Evans , President of Franchise Foundry and Jack MonsonGlobal Director of Manalto  were joined by Caitie Akridge Marketing Specialist for Christian Brothers Automotive Franchise.

Caitie shared some of the ways Christian Brothers uses social media for national and local marketing as well as how Christian Brothers tracks success of their social footprints.

Join the Social Geek Radio conversation on Facebook and connect with Deb and Jack on Twitter

Download past episodes or subscribe to future episodes in the iTunes Store! Click here

Content Creation for Social in a Quick Medium

January 7, 2015

Happy New Year! Hosts Deb Evans and Jack Monson have an exciting 2015 year planned for Social Geek Radio.

Their continued focus on #franchising and the use of digital marketing will keep the content interesting and informative! Their first guest for the year was Taylor Hulyk, Social Media Director at re:group, an active IFA member and contributor. Taylor shared how to gather, create and publish content that your audience wants!

Connect with Taylor on Twitter and LinkedIn

Join the Social Geek Radio conversation on Facebook and connect with Deb and Jack on Twitter

Download past episodes or subscribe to future episodes in the iTunes Store! Click here

Listen to this episode below

 

Check Out Technology Podcasts at Blog Talk Radio with Social Geek Radio on BlogTalkRadio