Gini Dietrich is the founder of Spin Sucks, author, podcaster, and creator of the industry-standard PESO model. She shares the background of developing the model 7 years ago and walks us through the new updated PESO 2.0!
Gini has always been the leader advocating that Public Relations is more than a brand enhancer … it’s a business driver.
Also, check out the Certification for the PESO Model through Syracuse University!
And we start the show by teasing the keynote speaker for October’s MITCon event in Phoenix!