Joining today’s show is Brendan Gahan, the founder of Epic Signal. He was named to Forbes 30 under 30 in 2012 and was tapped by the White House to advise on awareness efforts for the Affordable Care Act.
Brendan shares his experiences with influencer marketing programs he’s created for Starbucks and Amazon reaching some customers that had previously eluded some marketers. “Meet them where they are and deliver content they enjoy. They’ll consume it.”
He advises brands to forget the “post and pray” approach with influencers. Instead, “point and pay” – target, then use paid ads to reach those consumers with your influencers’ messages.