Naira Perez, Founder of SpringHill Digital in Portland, joins to the show to discuss trends about Instagram Stories for brands. Naira shares best practices in stretching your budget and building your community with elements like polls, quizzes, and checkout. Stories are changing marketing from a one-way street to two-way street!
Naira shares other paid media trends she’s spotting this year on TikTok, WhatsApp, and more.
Also… what’s the definition of a digital agency in 2020? And, did TV informercials from the 90s set the table for digital lead generation now?